Are you struggling to convert your e-commerce shop into a viable business? As the best e-commerce marketing company available, Xelogic Solutions has a full range of online marketing services that can help your online business draw in visitors, make more sales, and consequently grow its income. We take pride in designing innovative and integrated marketing campaigns that apply state-of-the-art tools such as SEO, PPC, email marketing, and others — all for e-commerce — to ensure the highest return on investments.
We have a team of specialists at Xelogic Solutions who are experienced in e-commerce marketing and know how to generate traffic and upsurge conversions for your online store using effective methods. Our custom-designed solutions aim at placing your products before your sales prospects and making them buy. We don’t just send traffic – we send targeted traffic that generates actual sales. This is done through a targeted and focused approach to e-commerce marketing which allows the business to be able to generate more sales leads and increase the overall sales volume of the company.
After the comprehensive analysis of your business is conducted, the experts will identify the potential areas of growth. Based thereon, we shall then design and run campaigns with the greatest expected conversion. Every cent of your marketing costs is managed with the goal of optimization and right targeting so that an excellent outcome is achieved from all the investments made for your e-commerce site.
With the development of e-commerce technology, Digital marketing has endless opportunities that allow online platforms to assess and understand consumers’ behavior, and tastes, and even predict market trends. Publicity as part of marketing strategies, search engine optimization (SEO), and social media marketing help in directing the right kind of traffic to e-commerce business platforms. Furthermore, clients’ response and retention in e-commerce marketing are enhanced through personalized interaction, relevant content, and immersive experiences that draw consumers back to the e-commerce site. This makes it easy to carry out smart ecommerce marketing which in turn translates into increased sales for the businesses. To start with, smart e-commerce marketing contains the following features:
By increasing visibility across search engines and social media.
To encourage repeat purchases and higher lifetime value.
Through personalized messaging and targeted email campaigns.
Into customer behavior to improve product offerings and marketing strategies.
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Many problems debilitating the business operations of an e-commerce owner are rampant today. For instance, they have to grapple with issues such as competition from rival firms, earning the trust of their customers, persuasion of the traffic to the site into buyers, and their loyalty. In this regard, Xelogic Solutions aims at providing e-commerce digital marketing services specific to their clientele and helping them achieve results meaningful to their business.
Here’s how we can help:
With the presence of innumerable e-commerce websites, all vying for business, the competition is very stiff. Xelogic Solutions utilizes search engines, pay-per-click advertising as well as content marketing campaigns to position your brand and its products above every other entreaty. The professionals make sure that the business does away with all forms of messaging that are not speaking to the primary target audience.
In most cases, customers have to be aware of the brand and have some level of trust in it before making any purchase. We help build that trust by allowing for repetition of messages through social proof reviews and engagement within the brand in as many areas as possible. Be it through social media or email campaigns, we do the awareness for the brand that is needed to nurture the relationship with the customers for a long time.
Drawing people to your site is not the main goal of having one; there must be a percent of paying customers inside this traffic. Our conversion rate optimization (CRO) specialists will assess your site to pinpoint impediments to the purchasing decision of the visitor and enhance every level of the purchasing experience. We carry out activities such as A/B testing, improving user experience (UX), and simplifying checkout steps among others, to achieve a significant improvement in the conversion rates.
The job does not finish with making a sale. Xelogic Solutions pays attention to the development of these ties in order to entice more purchases and establish a relationship with the brand. This however is not the end of the process and our email marketing as well loyalty schemes are crafted to create value for the customers over a period, turning all to be brand ambassadors who help bring more revenue to the company through more referrals and more buying.
Given the rise of the Internet, e-commerce marketing has become an integral part of sales nowadays in reaching out and enticing customers… be it a budding company or an already made brand. One would say that success or failure would hinge on how the e-commerce marketing strategy is framed and executed.
Given that most shopping journeys commence with online activities, it is only prudent for your organization to have a sound digital marketing strategy in place not only to create and maintain awareness but also to ensure that you are able to compete favorably and win the war of superiority among your competitors. Even for brick-and-mortar stores a strong e-commerce marketing strategy is important as nearly all consumers research prior to walking into a store – with the exception of buying the same day from an online purchase (which affords in-store collection).
With billions of websites and millions of brands available, it becomes very important for e-commerce businesses to be able to differentiate themselves. Implementing e-commerce marketing is not only a good idea, it has become a must. In fact, 80% of the buyers go online to do research in advance. There are even physical stores that have to embrace the concept of e-commerce marketing to make sure that they can still be found when their customers are looking for them.
With e-commerce marketing, you are allowed to showcase your brand without limits, create awareness, attract customers, and even make sales before the customers think of going to any of your rival’s stores. By working with Xelogic Solutions, you get to use professional strategies aimed at improving your business ranking on the internet as well as the sales generated from the business.
Well-implemented e-commerce marketing strategies are beneficial in a variety of handsome ways that affect the business’s net earnings positively. Data-backed solutions for digital marketing that generate honest outcomes are among the solutions that Xelogic Solutions avails.
Here are some of the key benefits:
One of our primary objectives is sending quality customers to your site. A combination of SEO, PPC, social media, and content marketing are employed to ensure that more targeted visitors are driven toward your site. Usually, our actions increase relevant traffic by 30% and above thus opening more sales nets for your company.
Attracting visitors to a site is just half of the work. Here at Xelogic Solutions, we adopt a more hands-on approach in the process of enabling visitors to purchase goods from a website and focus more on conversion rate optimization (CRO). Counters on the page where the purchase is made and on product display pages and select the appropriate call-to-action. With the help of A/B testing and user research, we raise conversion rates typically by 20% to 100%, therefore increasing your e-commerce store profits.
This is a simple way to say it: People need to know your brand in order to sell. From content and influencer strategies to PR and others, we bring your brand to the desired audience. We tailor our communication with the defined personas so that recognition and engagement are better.
Building a loyal customer base is important for any business looking to endure. Email marketing, social media campaigns, or incentive schemes for retention are incorporated in our strategy to serve clients with long-lasting relationships. Speaking about welcome and VIP emails, we create such samples which not only please the customers but make them love the service and its offering. Studies show that existing customers tend to spend 67% more compared to new ones.
In any industry, it is important to avoid being a follower. Ad campaigns and brand strategies portray the unique offerings that the clients, services, and mission carry. Thus, through appropriate measures and strategies, we make sure that your brand shines everywhere you are found.
Xelogic Solutions embodies a research-focused outlook driving the need for consistent follow-up on key performance indicators (KPIs) in every campaign and channel within the organization. This means that unless all efforts are successful, the one that does the most will be enhanced even further and the rest will be discarded. Data-based measures influence all policies designed for your e-commerce business.
Our e-commerce marketing strategies fit your exact business requirements. With the help of the strategists in Xelogic Solutions, there will be an increase in the number of visitors to the online store, the conversion rate, and the revenue. This is how we manage to achieve such goals:
As Xelogic Solutions, we do not just stop at the digital marketing aspect of your project. There’s a continuum of complementary services to enhance the whole conversion funnel and from there, ensure the business has sustainable growth. We have various other services like:
Every online business has its set of challenges that stem from its particular niche, its clientele, and the prevailing market dynamics. In spite of that, there are a few common challenges that tend to appear. Xelogic Solutions has the experience and expertise to address issues such as these without hiding them in a corner.
It is a common problem to fail to direct enough quality traffic to the site in most e-commerce stores, especially at the infant stages of the business. Xelogic Solutions focuses on the use of both organic as well as paid sources in order to attract referral traffic from various sources and all these activities are done at the same time to ensure that the business has a constant flow of clientele.
Being different from competitors is a necessity, but with the numerous e-commerce sites available this becomes a challenge. Doing thorough market assessment and competitor analysis enables us to define what can help to be different while also improving the campaigns in real time in order to outrun the competition.
Many e-commerce ventures tend to have the right traffic but find it challenging to convert the traffic into sales. Our CRO specialists work on all touch points within the buying process to enhance average order value, minimize cart abandonment, and increase customer value over the course of the relationship.
When it comes to newer customers, one of the barriers to purchase for them especially in smaller or not very reputable e-commerce brands is trust. Xelogic Solutions uses strategies such as social proof, reviews, and trust badges to build up the trust levels of your company and at the same time, our emails and loyalty programs ensure that the consumers get back to make more purchases.
It seems challenging to compete against actors such as Amazon or Walmart. Luckily, Xelogic Solutions has tactics that can ease these competition challenges. Niche targeting and personalized marketing are just some of the areas which we assist small and medium-sized e-commerce businesses in achieving more than their size.
Through collaboration with Xelogic Solutions, you will not experience any difficulties finding support with e-commerce marketing strategists Petersborough. For us, every client is important, and so we believe in the concept of solutions custom-made for every client. It often goes without saying that each business is a unique entity and we endeavor to know your aspirations, target audience, and business environment before formulating a plan.
Over the years, our specialists in digital marketing have helped expand the reach of many businesses in e-commerce, just like yours. Whether you’re brand new or have been operating for years, we can take your e-commerce store to the next level.
Want to expand your e-commerce business? Contact Xelogic Solutions to explore the possibilities of our e-commerce digital marketing services and the achievement of your business objectives.
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