Technical SEO is all about making sure your website works well for both users and search engines.
It involves understanding how search engine algorithms work and using that knowledge to improve your site. One important part of technical SEO is on-page optimization. This includes things like making sure your site loads quickly, using special mobile-friendly formats, and organizing your site’s content in a way that search engines can easily understand.
Did you know
That even a small delay in page loading time can lead to a big increase in people leaving your site? That’s why it’s crucial to get your site running smoothly. Technical SEO can also help with things like improving your site’s security and fixing any broken links.
If you’re running an online store or using WordPress to manage your site, technical SEO is especially important. Our team of technical SEO experts is here to help you navigate the world of SEO and make sure your site is performing at its best. Whether you need a comprehensive SEO audit or just some advice on how to improve your site’s performance, we’ve got you covered.
Technical SEO involves the following processes
Technical SEO Audit
We thoroughly examine your website to identify and resolve any technical issues that may be hindering its performance. Our audit covers critical aspects such as mobile responsiveness, internal linking structure, page speed, XML sitemap configuration, indexation protocols, crawl errors, robots.txt directives, and overall site architecture. Leveraging insights from analytics, we develop short- and long-term solutions to enhance the browsing experience for your visitors and boost your rankings on Google.
Competitor Analysis
Gain a comprehensive understanding of your competitors’ optimization strategies to uncover opportunities for improvement. Our technical SEO consultants evaluate your competitors’ keyword performance, search engine rankings, social media presence, and technical and backlink profiles. Armed with these insights, we formulate strategies tailored to give you a competitive edge within your industry.
Meta Data Analysis
Enhance your online visibility and attract more traffic by optimizing your meta tags to accurately reflect your page content for both human visitors and search engine algorithms. Our specialized technical SEO services for WordPress include meticulous analysis and optimization of meta descriptions, title tags, meta keywords, alt attributes, and robots tags to ensure optimal SEO performance.
Image Optimization
Optimize your website’s performance by reducing load times and attracting more visitors through effective image optimization techniques. Our specialists select appropriate file formats, optimize alt attributes, compress image files, leverage image sitemaps, and utilize image optimization plugins to enhance your digital presence.
Speed Optimization
Improve your website’s ranking and enhance user experience by optimizing page loading speed. Our technical SEO specialists employ various techniques such as file compression, code optimization, redirect reduction, browser caching, content delivery network utilization, and server response time improvement to boost your online performance.
Structured Data Markup
Make your content more understandable for search engines by implementing schema markup. We meticulously structure your page elements, assign relevant data tags, create necessary HTML structures, and incorporate schema markup to improve search engine crawling and interpretation. Our team utilizes Google’s Structured Data Testing Tool to ensure proper implementation and diagnose any issues.
Keyword Research
Understand the most important keywords for your business and optimize your website accordingly. Our SEO specialists conduct in-depth keyword research and technical SEO audits to identify keyword rankings and optimize web pages with high-performing search terms.
Backlink Analysis
Enhance your website’s online authority and search ranking potential through comprehensive backlink analysis. Our team analyzes inbound links from reputable domains, evaluates domain authority, and assesses social traction to improve your site’s credibility and ranking.
Penalty Recovery
Recover from Google-imposed penalties with our expertise in diagnosing and resolving issues related to algorithm changes or black-hat SEO practices. We navigate Google Search Console to identify penalties, scrutinize backlink strategies, and rectify content and redirect discrepancies to restore your website’s standing.
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