Join Saheli Indian Ethnic Wear on a journey of transformation, as they navigate challenges and frustrations in their quest for online success. Faced with obstacles from previous agency partnerships, Saheli embarked on a mission to revitalize its digital presence and drive revenue growth. Enter a strategic collaboration with our team, marking the dawn of a transformative era for Saheli.
Saheli stands as a revered destination for Indian Ethnic Wear, offering a diverse range of attire for men, women, and children, along with jewelry, beauty products, footwear, and gift cards. With both online and offline operations, Saheli epitomizes tradition and style.
For half a decade, Saheli grappled with disappointments and setbacks, struggling to generate a mere one or two online orders daily. Brand awareness and search visibility remained abysmally low, stifling revenue growth and hindering progress.
In response to Saheli’s plight, our team devised a comprehensive strategy focused on website redevelopment and the implementation of a 360° marketing approach. This entailed restructuring the website to align with industry trends and deploying SEO, PPC, and SMO tactics to amplify Saheli’s digital footprint.
Organic Traffic: Saheli witnessed an astounding 99% increase in organic traffic, catapulting its online presence to new heights. This surge culminated in a staggering 1.8 million page views, fostering greater engagement and visibility.
Revenue: The revitalized digital strategy delivered tangible results, with Saheli generating an impressive $85,000 in revenue. The average order value soared to $63.87, signaling a notable uptick in customer spending and satisfaction.
Enhanced Engagement: Saheli’s digital makeover captivated audiences, leading to an average engagement time of 3 minutes and 21 seconds. This heightened engagement signifies a deeper connection with Saheli’s offerings and brand identity.
Paid Success: The PPC campaigns achieved exceptional results, generating a conversion value of $1.21 million at a mere $0.31 average cost per click. With a robust Return on Ad Spend (ROAS) of 4%, Saheli’s investment in paid advertising proved highly lucrative.
In addition to the remarkable results mentioned above, Saheli experienced a significant boost in search visibility, with approximately 50-55 keywords ranking in the top 5 positions on Google.co.nz. This enhanced visibility further solidified Saheli’s position as a leading destination for Indian Ethnic Wear in New Zealand.
Saheli’s journey from frustration to triumph serves as a testament to the transformative power of strategic digital marketing. Through collaborative efforts and innovative strategies, Saheli not only revitalized its online presence but also achieved unprecedented revenue growth and brand recognition. This success story underscores the immense potential of a holistic 360° marketing approach in driving tangible results and propelling businesses to new heights of success.
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